Irish designer Jonathan Anderson established J.W. Anderson in 2008 and Anderson was also recently named the creative director of Spanish fashion house Loewe. J.W. Anderson achieved instant success and he won the Emerging Talent Award at the British Fashion Awards in November 2012. The brand is especially known and esteemed for his androgynous designs and is considered one of Britain's most innovative brands. That innovation is especially visible in the elegant yet edgy accessories and shoe collection that is praised worldwide for its innovative silhouettes and flair of craftsmanship.